EXCLUSIVE: The national trade organization, which represents the industry whose products Americans consume every day, advises that the supply chain crisis that has impacted the country’s economy and devastated Christmas shopping will not go away by the start of the New Year and “on the Ballot in 2022. “

The Consumer Brand Association – an organization representing leading food and beverage, home and personal care companies like Procter and Gamble, General Mills, Hostess, Campbell Soup, ConAgra, Coca-Cola, Kellogg’s and Clorox – emphasizes: a turning point, on where supply chain weaknesses are exposed and it is time to respond to the lessons we have learned. “

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The group warns in a report and public opinion poll conducted in key states on the battlefield, first shared with Fox News on Wednesday, that “the window of opportunity for meaningful action is shrinking. So does the patience of American voters who will ask why we? no longer done to face future supply chain crises if we don’t act today. “

The slowdown in production and transportation problems this year due to COVID-19 outbreaks amid the worst pandemic to hit the world in a century have resulted in severe global supply chain failures. And while the problems are gradually easing, manufacturing, shipping, and retail executives are predicting a return to normal for next year at the earliest. The supply chain crisis has contributed to consumer prices skyrocketing across the country this summer and fall.

“Once invisible to consumers, the pandemic and holiday shipping exposed the supply chain and led to a conversation at the kitchen table,” said Consumer Brands CEO and President Geoff Freeman. “Voters have exhausted their patience with years of government inaction, and elected officials cannot afford to lose sight of the supply chain after New Year’s Day.”

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President Biden has made tackling the supply chain crisis a top priority, and his administration has taken steps to alleviate the problems, particularly the massive backlog in the country’s largest ports.

But consumer brands say they don’t see enough action to alleviate other vulnerabilities like truck capacity. The group highlights that around nine out of ten respondents in key swing states of Arizona, Georgia, Nevada, and New Hampshire think it is important to expand trucking capacity in the New Year and expect elected leaders to take action .

“In the past few months, ports have received a lot of attention as they provide a playbook on how government can play a role in easing pressures in the supply chain,” Freeman said. “Too much concentration on one link in the chain only serves to relocate bottlenecks, not to solve problems.”

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He found that nearly seven out of ten respondents in all four states – which will be key battlegrounds in the 2022 midterm elections – said they were more likely to support candidates who support increasing truck capacity.

Freeman emphasized that “elected executives have the option to act on the lessons of the supply chain or face challenges at the ballot box.”