Apple reportedly has a problem as the Christmas shopping season heats up.
The company has told its component suppliers that demand for the iPhone 13 series has declined, people familiar with the matter told Bloomberg.
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Apple had lowered its production target for the iPhone 13 for this year by up to 10 million units.
That’s less than the previous target of 90 million due to missing parts, reported Bloomberg News.
Apple is now informing the vendors that, according to acquaintances, a recovery in orders may not take place next year.
It is still projected as a record season for Apple.
APPLE ALLOWS CUSTOMERS TO REPAIR IPHONES, MACS
Analysts forecast a 6% increase in sales for the last three months of the year to US $ 117.9 billion.
However, Apple is still grappling with bottlenecks, delivery delays, inflation, and the COVID-19 Omicron variant, which is creating new concerns for buyers.
Apple declined to comment to Bloomberg.
Apple shares lost more than 1% in pre-market trading.
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The iPhone accounted for about half of Apple’s $ 365.8 billion in sales last fiscal year.